Here is a list of 10 of the most effective podcast marketing strategies guaranteed to build you an audience and improve your brands visibility.

What is Podcast Marketing?

But first we have to understand what podcast marketing is, so what is it ?

Any kind of strategy or plan which is intended to expand your podcast’s audience and raise its profile is referred to as podcast marketing.

There are numerous approaches you may take to accomplish this, and even though some tactics are well-known, you still have the freedom to think creatively and promote your podcast in below ways.

Podcast Marketing Strategies

Over the past 10 years podcasts have gained a surge in popularity among masses, thus there has been a need for marketers to tap to new audiences.

Before starting to market your podcast we caution you to at least record and archive 20 episodes before considering any kind of marketing.

By doing this, you can make sure that your audience is engaged with content they can truly listen to.

Here are the top 18 podcast marketing strategies to boost your shows visibility;

1. Submit your podcast to directories
2. Use social media platforms
3. Collaborations
4. Optimize your podcast’s SEO
5. Create a podcast website
6. Leverage email marketing
7. Publish podcast episodes on YouTube
8. Create an audience persona
9. Run giveaways
10. Invite high profile guests and influencers
11. Paid advertising and promotions
12. Leverage your existing audience to attract more listeners
13. Launch email newsletters
14. Teasing upcoming episodes 24 hours ahead of their release
15. Include links in your email signature
16. Mention previous episodes
17. Build and expand your network
18. Calls to Action (CTAs)

1. Submit your podcast to as many directories as possible

It will be simpler for listeners to look for, find, and listen to podcasts if you submit your show to well-known directories like TuneIn, Spotify, Apple Podcasts , iHeartRadio and Google Podcasts.

Once your podcast has been added to the directory, make sure all of the information about it is up to date.

This includes the title, description, and titles and descriptions of each episode.

Your podcast can stand out in the directory and draw in new listeners with the help of positive ratings and reviews.

Urge your audience to listen to, rate, and comment on your podcast in the directory

2. Use social media platforms

One of the greatest and most dependable platforms for podcast promotion is social media due to the fact that it continues to grow day in day out.

We’ll examine a few of the social media platforms to put your podcasts.

Tik Tok

TikTok, released just in 2017, has 2.5 billion daily active users. This has made it become one of the best platforms to help you get better views translating to higher audience on your podcast.

TikTok offers a variety of unique options that you may use to promote your podcast, such as personalizing popular songs or doing duets with other producers and fans.

Instagram

Instagram also enjoys a big audience which if strategically targeted will lead to increased traffic for your podcast.

You may post season trailers, teasers for upcoming episodes, and sneak peeks from previous episodes using the Reels and Instagram stories

You can also include a link in your bio that redirects fans to your website, and other social media platforms you have

Intimate details that bring your audience even closer to you and your show can be shared on your feed, such as audiograms or photos of the full podcast production process, including your gear, the editing process, behind-the-scenes photos with your guests, and other details.

Facebook

With over three billion active monthly users, Facebook is the largest and one of the most popular social networking platforms.

Media content you post to Instagram and TikTok can also be shared on Facebook seamlessly.

Facebook Groups is an indispensable feature to use to strengthen your approach. Another feature to take advantage of is Communities completely devoted to any subject you can think of.

However, each group comes with its own set of terms and conditions to aspiring members.

An example i know of how John Amoke from Nairobi Kenya used Facebook to grow his podcast. He created a dedicated page with engaging content like episode teasers and behind-the-scenes clips. He hosted Facebook Live Q&A sessions to interact with his audience. John also ran targeted Facebook Ads to reach new listeners and collaborated with other podcasters for mutual promotion.

Encouraging listener reviews and maintaining a consistent posting schedule helped build credibility and anticipation. He also created a Facebook Group for listeners to discuss episodes, enhancing loyalty and word-of-mouth promotion. These strategies successfully expanded his podcast audience.

LinkedIn

LinkedIn may at first be downplayed as a strategy when it comes to podcast marketing.

That said, LinkedIn boasts of a large pool of thought leaders and creative minds who engage in various topics.

You can also join existing groups or create one for yourself. This allows for discussions, quicker feedback, and debates by your fans and enthusiasts.

3. Collaborations

Collaborations with other podcasters is an exemplary podcast marketing strategy.

Collaborations gives you first-hand experience into other podcasters’ creative process. It also allows you to connect with like-minded individuals and cross promote your content to newer audiences.

Getting shout outs from other podcasters increases your chances of getting more listeners which translates to bigger audiences.

Cross promotions are normally done through guest appearances, social media shout-outs and co-hosting episodes or sometimes interviews.

4. Optimize your podcast’s SEO

In a world of ever changing trends, it is crucial to realign your podcast and optimize it for SEOs. taking into consideration best practices for your website and the podcast itself. hence your content has a higher chance of spreading to wider audiences.

A crucial pillar and principle of SEO optimization is to use targeted keywords so that it is suggested by the search engine when potential listeners look up the topic.

How you name each individual episode is equally very important. It gives you the ability to capture audiences’ attention as well as explain what the show is all about.

The title sells whatever you are putting out there as it directly impacts how much of the target audience it can reach.

Additionally, describing each episode to the letter is equally as important as this attention to detail creates interest among audiences.

The list below shows some of our best tools which can assist you to find the keyword or key phrase;

• Google trends
• Ubersuggest
• Ahrefs keyword Explorer
• Google’s Keyword Planner
• Semrush
• WordStream

5. Create a podcast website

Create a podcast website. Having your own podcast website is an excellent way to provide additional information about your program while also making it easy for people to find and subscribe.

Using a website as a podcast marketing approach offers various benefits which includes.

An SEO-optimized website is an excellent method of podcast marketing. It provides opportunities to increase traffic and trust among potential listeners.

Furthermore, it makes it easy for existing listeners to reference previous episodes or find new ones without having to search endlessly on streaming services like Spotify.
Generate traffic -By developing a website for your podcast, you can increase visitors to your show.

You can promote each episode on social media sites and link back to your podcast website to boost engagement with potential listeners who haven’t heard of you yet.

You can also utilize SEO methods on your website by including keywords in the title tags and meta descriptions so that search engine crawlers can quickly find it when users search for topics related to your podcast.

Build credibility

Having a dedicated website for your podcast will help you gain credibility with your listeners. A website allows you to share all of your episodes, show notes, and other podcast-related material.

This builds trust with potential listeners by demonstrating that you constantly produce high-quality material.

Having an easy-to-navigate website gives listeners a double edge because it allows them to discover exactly what they need fast and efficiently.

Grow your audience

Having a podcast website allows you to expand your podcast audience by providing them with something tangible, such as a home base where they can find show-related information.

Furthermore, imagine someone has already listened to one of your programs but cannot recall the title or specific specifics about it.

In that instance, users may quickly find that information on your website rather than browsing through lengthy lists of episodes in their streaming app collection.

6. Utilize email marketing

You can use your subscription list with listeners’ email addresses, you can regularly share podcast updates to keep them interested and glued to your show.

You can also do this by sending special content and notifications about upcoming episodes and events on show.

Email marketing allows you to keep in touch with your audience creating relationships for your show’s foundation.

This creates a culture of devoted listeners.

Moreover, you can increase the popularity of their podcasts by carefully targeting their material to the correct individuals.
Email marketing also provides information into what type of material resonates with consumers, since podcast owners can track which types of emails elicit the greatest interest and engagement from their audiences.

When done correctly, podcast email marketing will not only help you establish a passionate community of dedicated followers, but will also teach you how to do so.

7. Publish podcast episodes on YouTube

It is worth noting that Youtube has more than two billion monthly users, thus starting a podcast on the video sharing platform is advantageous.

But if your podcast is still “young” and do not have equipment yet, you can begin with uploading an image that accompanies your audio episode.

YouTube is the second most used search engine behind Google.

In order to increase engagement, social media reach, and website traffic, you can take advantage of the huge numbers that it the platform comes with.

Capitalizing on this creates more exposure and audience reach.

Youtube Publishing makes it easier for potential listeners to find you and draws in funs who are less likely to listen than watch.

YouTube allows you to monetize your content through sponsorships and advertising, increasing your revenue.

YouTube is better placed to attract an audience that prefers video content. This enables you to tap into another segment of audience thereby increasing your reach.

8. Create an audience persona

Understanding your audience is the foundation of any effective podcast marketing and promotion approach. One useful approach is to develop a listener persona.
A listener persona is a semi-fictional portrayal of your ideal listener, including demographics, interests, and listening patterns.

How to create a listener persona; a step by step guide

Define objectives

Determine what you want to discover about your listener persona, such as their hobbies, age group, region, and listening patterns.

Select data collection methods

Decide whether to obtain data through surveys, social media polls, or both.

Create questions

Create questions that specifically target the information you wish to obtain. Make sure they discuss their hobbies, age group, and reasons for listening to your podcast.

Conduct surveys and polls
Distribute surveys and polls to your existing audience via relevant methods such as email or social media.

Analyze data
Once you’ve gathered enough responses, examine the data for patterns and trends.

Create a Listener Persona
Use the analyzed data to develop a thorough listener persona.

This character will lead your content production and marketing strategies.

Implement findings

Use the information from your listener persona to personalize your podcast content and marketing methods.

Creating a listener character can help with content development, advertising, and community participation.

Knowing who you’re speaking to can help your podcast marketing techniques be more effective and targeted.

9. Run giveaways and gifts

Contests and prizes are an interesting way to attract new listeners while also rewarding your loyal audience.

These promotions can generate buzz for your podcast, encouraging more people to listen, subscribe, and even become active members of your podcast community.

Giving out discounts on branded merchandise, a simple shoutout on your future show or may be a mention in your next episode’s show notes are just some of ways to get your audience hooked.

10. Invite high profile guests and influencers

Another under the radar marketing strategy is to host exciting and famous guests.

High profile guests can include celebrities, social media influencers and politicians just to name a few.

It can be daunting task to think about asking a celebrity to be a guest on your show.

But you’d be surprised how many celebrities are willing to be featured on multiple podcasts.

They may have a new content, cause, or product to market or promote.
Aim for the big names in your specific industry or field.

These can be experts in any subject matter that your audience would love to hear from.

Guests like these may not be household names for the average person but still, related enthusiasts would probably be excited to hear from them.

11. Paid advertising

Paid advertising can be a brilliant marketing strategy for your podcast.

Unlike organic growth, which takes time and consistent effort, paid advertising offers immediate results.

It allows you to target specific demographics, making your reach more focused and effective.

However as the name suggests, they are paid for hence the need for a dedicated podcast budget.

Social media ads

Instagram, LinkedIn, and Facebook ads allow you to target audience segments according to demographics, interests, and behaviors, so you can reach people who are likely to be interested in your show.

When creating ads for social media, be sure to craft fascinating visuals and copy that highlight your podcast’s value and unique selling points.

Always include a clear CTA, such as “Listen Now,” and provide a direct link to your podcast on Spotify.

Search ads

Platforms like Google Ads can help your podcast appear in search results for relevant queries.

This strategy can be particularly effective because it targets people who are actively searching for content related to your podcast.

When setting up search ads, conduct keyword research to understand what potential listeners might be searching for.

Use these insights to create a list of target keywords for your campaign and optimize your ad copy and landing pages around those terms.

Spotify AdStudio

If you have a marketing budget, you can deploy a campaign on Spotify AdStudio to advertise your podcast across other shows and music on Spotify.

Based on your knowledge about your listener base, you can choose which audiences and genres of podcasts and music you want to target with the ads.

Just like with social media ads, make sure you include a specific and powerful CTA that encourages people to check out and follow your podcast.

12. Leverage your current audience to attract more listeners

Your current listeners can help you build your audience, so be sure to ask them to subscribe.

Gaining more subscribers improves your podcast’s ranks. The better your ranking, the more accessible your show is to potential listeners looking for new podcasts.

Additionally, urge your listeners to provide a review or testimonial.

Run giveaways or praise new reviewers (“We’d like to thank Amoke John, who dropped us a 5-star review”).

People enjoy receiving shout-outs and free gifts, so this method will inspire more listeners to submit reviews and comments.

And, like your subscriber numbers, the more good reviews you have, the higher you will rank.

13. Launch email newsletters

A newsletter is an amazing marketing approach that allows you to repurpose podcast content, get listeners excited about upcoming podcast episodes, guests, and subjects, and offer supplementary information or a deeper insight into your show.

A valuable and consistent newsletter can have a knock-on impact.

If your email list appreciates the additional and unique content you share in these emails, they will forward it to their own networks, so contributing to the organic growth of your program.

14. Releasing teasers and trailers of upcoming episodes a day or two earlier

If you have an interview with an exciting guest, tease your audience on social media the day before the show airs. This allows you to build anticipation. Something as basic as this can raise awareness and promote social shares (especially if you tag the visitor in your post, who is likely to repost or share it from their account).

15. Include homepage links in your emails

An underrated yet effective way of podcast marketing and promotion.

Including hyperlinks to your show and website in your email signature makes it super easy to access both instead of an interested party having to go back to type and search for your content again.

16. Mention previous episodes

Refer back to your older podcast episodes whenever you can to get more traffic.

For instance, you might say something like, “We talked about [topic] back in episode 33, so be sure to go back and listen if you want to learn more!”

17. Build and expand your network

Grow and expand your network. Joining your industry network is an excellent method to promote your show.

Find methods to meet and support other podcasters, particularly those in your niche—you’ll be surprised at how much help and brand exposure you’ll get in return.

Consider the following strategies when it comes to your network;

Join podcasting-related groups

Discover a site (or several) where other podcasters hang out, such as Facebook’s Podcast Support Group, Reddit’s /r/podcasts, or LinkedIn’s Podcasting Technology Resource Group, to name a few.

Cross-promote

Reach out to comparable podcasts and recommend mentioning each other on your own. You can also entertain each other as guests.
This manner, you can each gain exposure to a new set of listeners.

To find other podcasts in your niche, visit the iTunes listing page, or use tools like as Matchmaker.fm and SpeakOnPodcasts.com, which connect podcast creators with potential interviewees.

Invite them and offer to appear on their shows
Networking with like-minded podcasters from avenues like groups and communities makes it easier to send out invites to them to appear on your own podcast.

This creates invaluable relationships.

Request a share

If you mention someone or their brand on your show (in a favorable light, of course), contact them to see if they’d be happy to post it on social media.

After all, they’re also getting some free publicity as well.

18. Calls to Action (CTAs)

Requesting your listeners to subscribe, review, share your podcast on social media, or tell a friend about the show should always be in your scripts.

These compelling words, as simple as they seem, always work.
It should, however, be noted that you should not come across as too desperate.

CONCLUSION

And with that, we hope we have given you the best insight into 18 of the best podcast marketing strategies to boost your shows visibility.

With this detailed list, you have a plethora of choices of which choosing the top 10 podcast marketing strategies definitely becomes much easier.
Ultimately, it all boils down to getting your show in front of as many listeners (and viewers) as you possibly can through the numerous channels available like podcast directories, podcaster support groups, social media, or YouTube.

Marketing your podcast takes a lot of effort, but it’s worth it. All the best.

Also read: 9 simple steps to monetize facebook in Kenya

The post Podcast Marketing Strategies To Boost Your Show’s Visibility: Top 10 Proven Strategies To Go Viral first appeared on viraleflare and is written by Byron

In this article, we shall talk about how to monetize video content without Youtube and the alternatives 5 strategies to that you can explore outside of youtube.

Video monetization is getting paid for the videos you make, publish and share online .

This is however limited to viewership and downloads from the target audiences and not creating the video in itself. Higher views translate to higher incomes to the creator.

Youtube is by far the largest video sharing platform in the world currently but getting into its monetization program, Youtube Partner Program has become a challenge to many up and coming content creators.

Eligibility Requirements for the YouTube Partner Program (YPP)

The YouTube Partner Program (YPP) serves as the gateway to unlocking advanced features and, significantly, opportunities for monetization on the platform.

To qualify for YPP, creators must meet the following criteria:

1. Adherence to YouTube’s Monetization Policies:
   Creators are required to comply with YouTube’s guidelines and policies, ensuring that their content aligns with community standards and is suitable for advertising.
2. Minimum Number of Subscribers:
   A minimum of 1,000 subscribers is essential. This threshold indicates that the channel has a substantial and engaged audience.
3. Accumulated Watch Hours:
   Creators must amass a minimum of 4,000 watch hours on their videos over the preceding 12 months. This metric serves as an indicator of the overall engagement and viewership of the channel.
4. Geographical Location:
   Eligibility is contingent on the availability of the program in the creators’ region.
5. AdSense Account:
   Creators need to have an AdSense account linked to their YouTube channel. AdSense, Google’s advertising platform, facilitates revenue generation from ads displayed on their videos.
6. Compliance with Community Guidelines:
   Channels with a history of violating community guidelines and policies may be disqualified from YPP. Creators must maintain a clean record concerning content violations.
7. Two-Step Verification:
   Security requirements necessitate the linking of a Google account associated with the YouTube channel through two-step verification.

Here is how to monetize video content without youtube and the alternative strategies you can use

To cater to your target audience, your video-on-demand website should offer various monetization models.

Conduct thorough research to identify the most suitable options for your prospects, considering both convenience and feasibility in the setup process.

Create Your Own VOD Platform

Video On Demand is technology for delivering video content, such as movies and television shows, directly to individual customers for immediate viewing (Britanica) without a traditional video playback device and a typical static broadcasting schedule.

This is done through rentals, purchases or in exchange for a monthly subscription fee.

What to consider while selecting a VOD platform

Encoding and Transcoding

This feature transforms your video content from one format to another, ensuring compatibility across various platforms and devices.

Without automatic transcoding, users would need to convert and upload each video file in multiple formats to ensure broad accessibility.
Built-in transcoding technologies simplify this process, enhancing the reach of your content with minimal effort.

CDN Delivery

Integration with a Cloud Content Delivery Network (CDN) enhances broadcasting capacity and accelerates video delivery speeds.

HTesting to ensure secure storage of your streaming infrastructure on the cloud is also crucial for optimal performance.

Video Security

Advanced security features are essential to ensure uninterrupted content delivery without the risk of third-party attacks or unauthorized leaks.

This includes platform-specific Digital Rights Management (DRM), HLS encryption, and Single Sign-On (SSO) to safeguard against malware and hackers.

Additionally, a reliable platform should incorporate password integration for secure user access.

Platform Cost

The pricing or plans for a video platform may vary based on factors such as the number of viewers, videos, and streaming hours.

These metrics determine bandwidth and storage requirements, serving as the basis for pricing. It is advisable to start with a modest plan and adjust as your business expands to manage costs effectively.

Types of VOD Streaming Monetization Models

There are five models of content monetization for VOD businesses — SVOD, TVOD, AVOD, NVOD, and PVOD.

We shall discuss some VODs with their of features, pros and cons while giving examples of each as other methods to monetize video content without Youtube and the alternatives strategies that you can explore outside of youtube .

SVOD

Subscription based Video On Demand is one way of how to monetize video content without Youtube and is an alternative strategy widely-used where viewers pay a recurring fee to access video content.

Popular platforms like Netflix, Disney+, and Amazon Prime use this model to monetize their content.As long as user accounts remain current, members can access Netflix’s vast library of video content whenever and wherever they choose.

SVOD is not limited to video-on-demand only, it can also apply to live-streaming content, ranging from subscriptions to live sports packages or access to webinars from mentors or thought leaders.

Subscription video is very profitable to organizations as they can develop recurring revenue for as long as they see fit.

They can also club it with other monetization methods like TVOD and AVOD to drive revenue growth and offer viewers better choices.

Here are some tips to consider before you can launch your content

Find your niche

Find a topic that you are particularly good at specialize in it. Trying to mimic bigger brands like is literally the biggest mistake most independent content creators make.

Finding your niche also helps develop a personal brand for your business.

That includes a great website, a user-friendly platform, and high-quality and unique content. Your target audience will be drawn to your brand because of the kind of content you offer to them and how easy it is to access that content.

Choose your pricing

Research your competition and find out how much they are charging for their services. Offer similar pricing as your competitors if you are not sure of what the right pricing for your content is.

Free-trial has been found to be a brilliant way for your users to try out your service before subscribing.

Other aspects to consider include:

• Use the right technology
• Create a buzz before your launch
• Pros of SVOD
• SVOD services have no ads.
• SVOD services can also provide value-adding behind-the-scenes content, extras and interviews with filmmakers.

Pros of SVODs

SVOD services bring a wide range of viewing options to viewers’ fingertips in a hyper-convenient fashion

To remain competitive, SVOD services need to consistently refresh their content libraries with either new or licensed movies and TV shows. This ensures a continuous stream of fresh options for exploration.

SVOD platforms may vary in the breadth of their offerings, catering to broader audiences or focusing on niche content with the aim of offering a more extensive and engaging selection compared to traditional television networks.

Cons of SVOD

The desire to watch specific shows often leads to subscriptions across multiple SVOD platforms. Over time, the cumulative cost of paying for several services, even if used infrequently, can become burdensome.

The quality of content on various streaming services can vary significantly. Initially appearing as a vast array of options, the selection may feel limited once you’ve viewed your preferred shows.

Moreover, SVODs have the flexibility to remove content at any moment, causing movies and TV shows to disappear without warning.

TVOD

Transactional Video On Demand is an OTT video monetization model that charges viewers a one-time fee to watch a piece of content.
With increased internet coverage it is a rather new method of how to monetize video content without Youtube and among the alternatives strategies that delivers streamed content via internet-connected devices. Examples include Amazon Prime Video, Google TV and iTunes.

There are three sub components of TVOD:

Pay-per-view (PPV)

This involves a single payment by viewers to access a particular show, event, or broadcast on a designated channel at a specified time.
Although some broadcasters may offer repeat viewings, PPV customers typically have just one opportunity to watch. This model is effective for time-sensitive occasions like boxing matches and sports games.

Electronic sell-through (EST)

In this model, viewers make a one-time payment for permanent electronic access to specific video content, such as an e-learning course or a movie.

Download-to-rent (DTR)

Viewers opt for limited access to content, typically spanning 24 or 48 hours from the initiation of viewing. This model is commonly employed by OTT providers like Amazon Prime Video.

Pros and cons of TVODs

Pros include but not limited to;

• Accurate cost estimates:
• Straightforward revenue distribution
• Scalability and flexibility
• One-time paid events

Some common cons are:

• Difficulty to retain subscribers
• Content visibility
• Limited trial opportunities

AVOD

AVOD, or Ad-Supported Video On Demand, operates as a content distribution model where users can enjoy free access to video content, and the platform generates revenue through advertisements.

Service providers such as Sling TV, Crackle, YouTube, Roku Channel, Facebook Watch have used AVOD as a strategy of how to monetize video content without Youtube.

The functioning of AVOD can be broken down into the following:

1. Free Access: Users can freely watch a variety of video content, spanning movies, TV shows, and user-generated material, without the need for a subscription fee.
2. Advertisements: To generate revenue, the AVOD platform integrates ads into the viewing experience. These ads are typically displayed before, during, or after the content, and users are obligated to watch them in order to continue accessing the free service.
3. Monetization: Advertisers make payments to the AVOD platform for the opportunity to showcase their ads to the platform’s user base. The revenue generated from these advertisements aids in covering the costs associated with providing users free access to content.
4. Content Variety: AVOD platforms often present a diverse array of content to attract a wide audience. The content library may encompass movies, TV shows, news, and various other video content.
5. Targeted Advertising: AVOD platforms may utilize targeted advertising strategies to deliver ads that are more pertinent to users based on their viewing patterns, demographics, or other relevant data. This approach aims to enhance the effectiveness of ads and improve the overall user experience.

Illustrative examples of AVOD platforms include services like YouTube (featuring ads), Tubi, and Peacock’s free tier, which incorporates advertisements. This setup allows users to enjoy free access to content, while advertisers gain exposure to a potentially expansive and diverse audience.

Pros and cons of AVOD

Pros

• AVODs are cheaper than SVODs since they can rely on ad revenue, too.
• AVODs offer a wide variety of content
• For most viewers, ads are not an inconvenience.
• Supports free content
• Attracts larger audience
• Targeted advertising

Cons

• Overdependence on advertising revenue which is unpredictable and prone to changes in the market.
• Limited revenue potential
• Limited control over monetization
• Ad-supported content is less appealing.

Comparing AVOD, SVOD and TVOD

Facebook Video Monetization

Facebook, owned by Meta, is one of the biggest social media networks around, with over 2.7 billion monthly users worldwide. It is one of the cheapest ways of how monetize video content without Youtube and is a reliable go-to alternative strategy.

To qualify for Facebook monetization, you typically must fulfill specific conditions:

• Adhere to Facebook’s Policies: Comply with Facebook’s Community Standards, Pages, Groups, and Events Policies.
• Generate High-Quality Content: Establish a page featuring original and captivating content that aligns with Facebook’s guidelines.
• Build Followers: Attain a minimum of 10,000 followers on your Facebook Page.
• Satisfy Eligibility Standards: Additional requirements may be applicable based on your location, as determined by Facebook.
• Participate in the Ad Breaks Program: For video monetization, you must be in a country where the Ad Breaks program is available and meet specific criteria.
• It is important to note that requirements may undergo changes, so it is advisable to refer to Facebook’s official guidelines for the most current information.

Generating revenue on Facebook typically involves utilizing the platform as an individual or business entity. Various methods can be employed to monetize Facebook:

1. Facebook Ads: Businesses and individuals frequently leverage Facebook Ads to promote products, services, or content. Tailored ad campaigns can target specific audiences, with payment made to Facebook for ad placements. The revenue outcome is contingent on the effectiveness of these ad campaigns.
2. Facebook Marketplace: For those with physical products to sell, Facebook Marketplace offers the option to list and sell items locally or nationally. The reach can be customized to cater to potential buyers in a specific area or expanded based on preferences.
3. Facebook Page Monetization: Individuals with popular Facebook Pages and substantial followings may qualify for monetization through features like Ad Breaks, Brand Collabs Manager, and fan subscriptions. These features enable the earning of money through ads, partnerships, and direct fan support.
4. Affiliate Marketing: By sharing affiliate links on Facebook Pages or in groups, individuals can earn commissions for promoting products or services. Commission percentages are received for purchases made through these affiliate links.
5. Selling Digital Products: Digital products like ebooks, online courses, or templates can be promoted and sold on Facebook, either through platforms like Facebook Shops or by linking to external websites where customers can make purchases.
6. Crowdfunding: Some creators and artists use Facebook to promote crowdfunding campaigns on platforms such as Kickstarter or Patreon, engaging their audience and encouraging financial support for creative projects.
7. Offering Services: Freelancers or service providers can advertise their skills on Facebook, promoting services such as consulting, graphic design, writing, and more.
8. Sponsored Content: Those with a substantial following may attract brands interested in sponsoring content or collaborating to reach a specific audience.
9. Facebook Live: Content creators often use Facebook Live for real-time audience engagement. Viewers can send virtual gifts, and creators earn a share of the revenue generated during the live stream.
10. Subscription Groups: Facebook allows the creation of subscription-based groups where members pay a monthly fee to access premium content or participate in exclusive discussions.

Effective monetization on Facebook typically involves building a strong online presence, engaging with the audience, and creating valuable content. It’s essential to adhere to Facebook’s policies and guidelines related to monetization and advertising.

Specific monetization options may vary based on location and the nature of the content or products offered. Always refer to Facebook’s official resources and guidelines for the latest information on monetization options and eligibility criteria. (Quora)

Tiktok video monetization

Tiktok has become the latest social media platform to monetize video content without Youtube and is arguably one of he fastest rising alternative strategies.TikTok Creativity Program (metricool.com)

Previously named the Creator Fund, TikTok has introduced an enhanced initiative for content creators to earn money on the platform, known as the Creativity Program.

• To be eligible for this program, creators must meet specific criteria, including having a minimum of 10,000 followers and at least 100,000 video views in the last 30 days.

• An additional requirement is that creators must post videos exceeding one minute in length to qualify for compensation through this program.

Live Streaming on TikTok

Users with over 1,000 followers on TikTok can initiate live streaming and monetize their videos. Users can purchase coins that they can later gift to individuals creating live videos. Content creators, in turn, can convert these coins into real money when they receive donations during live videos.

TikTok Creator Marketplace

The Creator Marketplace serves as the official platform for brands and content creators to collaborate on advertising-based content, promoting brands and receiving compensation for their contributions. Tiktok is one of the best alternatives on how to monetize video content without youtube because of it is the fastest growing social media at the moment.

There are specific prerequisites for joining, including:

• Being at least 18 years old.
• Owning a Personal (or Creator) account; business accounts are not eligible.
• Having over 100,000 followers.
• Uploading at least three videos in the last 28 days.
• Receiving over 100,000 likes on videos in the past 28 days.
• Residing within the 24 countries where TikTok Creator Marketplace is available.

If these conditions are met and you wish to collaborate with trusted brands, you can apply for “open campaigns” or receive direct invitations from interested brands.

Affiliate Marketing

While similar to TikTok Creator’s Marketplace, affiliate marketing differs slightly. With affiliate marketing, you can partner with trusted brands or businesses to promote their products online.

The process involves providing followers with a link or code, and when they make purchases through that link, you earn a commission from the brand for the sale. However, a business account is necessary to include clickable links in video descriptions or your bio.

TikTok Shopping

For small business owners, TikTok offers a monetization option to boost visibility. By opening a TikTok Shop and selling products online, you can leverage TikTok’s partnership with Shopify for direct in-app sales.

Certain requirements must be met before setting up your shop, but if these are fulfilled, you can promote your business through in-feed videos, live sessions, and product showcase tabs.

Summary list of How to monetize video content without Youtube

1.Video on Demand

2. Facebook Monetization

3.TikTok Monetization

CONCLUSION

Discovering how to monetize video content without Youtube can be challenging at times.

It necessitates a thorough comprehension of various alternatives to assess how effectively they align with the requirements and preferences of your intended audience.

If you possess exclusive, valuable, and high-demand content, such as new movie or TV season releases, course certifications, live events, etc., then TVOD emerges as the most suitable monetization model.

In this scenario, you’ll observe that your audience is willing to pay a premium when your video content delivers unique value.

With the listed options ,we hope we have been helpful with your search for an alternative to video monetization. Best of luck in your endeavors , ciao.

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The post How to monetize video content without Youtube: 5 alternative strategies that are guaranteed to be a success first appeared on viraleflare and is written by Byron

What is a blogging in your golden years?

The Oxford dictionary defines a blog as a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style. A blog will typically include both written and visual elements published in an easy-to-read, article format so visitors can swiftly browse and find what they’re looking for.

Why start a blog at your golden age?

1. Share your passion and build a communityOne of the most common reasons people start blogs is to share their passion with the world. Whether you’re passionate about cooking, travel, photography, or anything else, a blog is a great platform to share your knowledge and expertise with others.
2. A blog, as part of a wider blogosphere community, creates a space to share your story, ideas and start conversations with people all over the world with mutual interests. A blog typically has a comments section where your readers can speak with you directly, allowing you to engage in conversation and build relationships.
3. Build an audience
   If you’re looking to build an audience, blogging is a great way to do it. When you consistently publish high-quality content, you’ll start to attract readers who are interested in what you have to say.
   Over time, you can build a loyal following of readers who trust your opinion and value your expertise. This can be a valuable asset if you’re looking to promote a product or service, or if you simply want to have a platform to share your thoughts and ideas.
4. Make money online
   Blogging can also be a great way to make money online. There are a number of different ways to monetize a blog, such as advertising, affiliate marketing, and selling your own products or services.
   Of course, it takes time and effort to build a successful blog that generates income. But if you’re willing to put in the work, it’s definitely possible to make money blogging.
5. Improve your writing skills
   Regular blogging is a great way to improve your writing skills. When you write blog posts, you have to focus on clarity, conciseness, and engaging your readers.
   The more you write, the better you’ll become at communicating your thoughts and ideas in a clear and concise way. This skill can be valuable in all aspects of your life, from your personal relationships to your career.
6. Share your passion and improve your creativity
   Blogging can also be a great way to boost your creativity. When you’re constantly coming up with new ideas for blog posts, you’re exercising your creative muscles.
   This can lead to new ideas in other areas of your life, such as at work or in your personal relationships. Blogging can also be a great way to express your creativity and individuality.
7. Share your ideas with the world
   Sometimes you just want to be heard and get your ideas out into the universe. This is where a blog can help—it’s a form of communication and space that’s entirely your own. You can use your creativity and passion to create a space customized exactly to your liking where you can share your ideas, expertise and experiences.
8. Promote a product or service
   Blogging for business is a great way to engage potential customers and provide more information about a product or service. Additionally, blogging does wonders for a website’s SEO.
9. Build your brand
   A blog provides a platform to showcase your knowledge and skills, establishing yourself as an authority in your field and building credibility and trust with your audience.

Steps to opening a blog

1. Choose a blogging platform

The first step in starting a blog is to select a blogging platform or Content Management System (CMS) for publishing your content. A quick Google search will show you that there are several different sites available that suit bloggers from all industries

2. Selecting a domain name and web hosting provider

If you’re thinking of starting a blog, you’ll need to choose a domain name and web hosting provider. Your domain name is the web address that people will use to access your blog (for example, “www.myblog.com”). A web hosting provider is the service that stores your blog’s files and makes them available on the internet.

When selecting a domain name, it’s important to choose something that’s memorable and easy to spell. You should also consider your blog’s niche and try to choose a name that reflects what your blog is all about. You can register a domain name through a domain registrar like GoDaddy or Namecheap.

Once you’ve chosen a domain name, you’ll need to select a web hosting provider. Some popular options include Bluehost, SiteGround, and DreamHost. When selecting a web hosting provider, it’s important to consider factors like:

• Uptime: The amount of time that the server hosting your website is up and running. A strong uptime rate (99.95% or above) is a good indication that the host’s servers perform well.
• Bandwidth: The amount of data your website can transfer to visitors over a certain period of time. This factor is based on the size of your website pages as well as the amount of traffic you expect. This quick bandwidth calculator can help you determine your site’s bandwidth.

• Customer support: Customer service you can contact in the event something goes wrong. Ideally, your hosting provider should offer an online help center, offer callbacks and respond to questions and concerns on social media.

When you’ve chosen a domain name and web hosting provider, you’ll need to connect the two by updating your domain’s DNS settings. Your web hosting provider will provide you with the information you need to do this.

Choosing a domain name and web hosting provider can seem daunting, but it’s an important step in creating a successful blog. With a little research and some careful consideration, you’ll be able to find the right domain name and web hosting provider for your blog.

3. Find the right profitable blog niche

Many novice bloggers often face a dilemma between writing about topics they are passionate about and those that promise profitability. Personally, finding a middle ground is essential, selecting a subject that ignites strong passion or deep motivation.

When you’re writing about something you’re truly passionate about, it becomes easier to maintain motivation and draw from personal knowledge and experiences. This authenticity helps keep your blog content dynamic and engaging. Additionally, adopting a first-person tone and sharing your expertise can benefit readers by providing valuable insights.

While it’s important to write about your passions, it’s equally crucial that the information presented is useful and interesting to readers. Ultimately, readers prioritize content that addresses their needs and interests. Thus, it’s essential not to focus excessively on oneself if it doesn’t serve the reader in any way.

In terms of subject selection, the options are virtually limitless, but it’s crucial to choose a specific topic area to center your blog’s content strategy around. Whether it’s fashion, real estate, travel, or sports, exploring niches within these categories allows you to carve out a unique space while still writing about what you’re passionate about.

Here are three straightforward steps for choosing the perfect blog niche:

i. Narrow down your interests
Begin by brainstorming subjects that genuinely excite you. Write down your top five to ten interests, and then delve deeper into specific areas within those subjects.

ii. Research your audience
Conduct market research to gauge the demand for your chosen niche. Tools like Google Trends can provide insights into the popularity of various topics based on search volume.

iii. Check if it’s profitable
Consider the potential profitability of your niche, even if you’re starting as a hobby blogger. Affiliate marketing is a common method for bloggers to earn money, and assessing potential revenue opportunities can inform your niche selection.

By following these steps and selecting a niche that aligns with your passions, interests, and potential profitability, you can set yourself up for success as a blogger.

4. Select a blog name and domain

As you think about how to make a blog, the question of what to name it is probably lurking somewhere in the back of your mind.

Here is how to choose a domain name for your business

i. Use a .com extension
You’ve surely visited many websites, and it’s not hard to see that the most popular domain extension is .com, while other trusted or common options include .org and .net. But options range widely, and can include everything from .xyz to .co to .cafe to .pizza. But be careful choosing a more ludicrous option, as they can come across as unprofessional or untrustworthy.

If .com is available, go with it. If you are set on a domain but its .com variant is unavailable, .org, .net, or .co are also modest options.

ii. Keep it short and simple

If your domain name is long, it’ll be harder for people to remember, which could spell out less traffic for you. WebsiteSetup.org recommends a domain name that is 6-14 characters in length. Beyond that, a short domain name isn’t helpful if it is hard to spell or pronounce, as users will likely lose their way when trying to type your website URL.

iii. Avoid hyphens, numbers, and doubled letters.

Each of these elements is another hurdle for users to attempt to jump just to access your website. It’s not exactly intuitive to keep these characters in mind, and doubled letters can make the domain name messy and hard to read. Not to mention, all of these elements are susceptible to becoming typos as users try to search the internet for your business website.

If you’re sharing your website via word-of-mouth to clients, it’s also much harder to convey the domain name clearly when it is jumbled with hyphens, numbers, and the same letters back-to-back.

iv. Stay unique, specific, and on-brand.

With all of these things to keep in mind, it can be hard to brainstorm a domain name that is clear and concise while also remaining unique and true to your business. But it’s certainly doable. Keep your business name and what you sell at the front of your mind, and dig into your niche to make sure your domain name is also attracting the online audience you want.

v. Add keywords

Without going overboard, remember, we want something short and sweet here, do some keyword research to help direct your domain name. When you hone into keywords, you’ll also benefit from an SEO boost from your domain name and your brand. As you brainstorm keywords, look for options with low- to medium- competition so you have a chance to rank, and make sure the keywords will reflect your brand.

vi. Do your research

Aside from keyword research, there’s nothing worse than dreaming up what seems like the perfect domain name only to find yourself in hot water for unknowingly infringing on a trademarked domain. Ensure your chosen domain is truly original to you to avoid dealing with legal troubles and the painstaking process of finding yet another unique, SEO-friendly domain name.

Sources : (hubspot.om)

TIP: Stuck what domain to use for your blog, you can the following domain generators to help guide you.
• Wordoid
• IsItWP
• Instant
• Looka

5. Setting up your blog’s design and layout
   The design and layout of your blog can have a big impact on its overall success, so it’s important to put some thought into it.

For starters, pick a theme or template for your blog. Most blogging platforms offer a variety of pre-designed themes that you can use to customize the look and feel of your blog. Third party sources also offer a variety of purchase or download custom themes.

After choosing a theme, you can start customizing your blog’s design and layout which might include changing the color scheme, adding a logo or header image, and customizing the layout of your blog’s homepage and individual pages.

Keep your target audience in mind while designing. Create a design that is visually appealing and easily to navigable, while also reflects the general tone and style of your blog.

Another aspect to consider is functionality. This might include adding features like a search bar, social media sharing buttons, and a comments section.

Setting up your blog’s design and layout can be a fun and creative process. With a little bit of experimentation and a keen eye for design, you can create a blog that is both visually appealing and user-friendly.

6. Creating high-quality content for your blog
   Creating high-quality content is the core of any successful blog. Once you’ve set up your blog’s design and layout, it’s time to start creating content that will engage your readers and keep them coming back for more.

When creating content for your blog, it’s important to keep your target audience in mind. You’ll want to write in a tone and style that resonates with your readers, and create content that is relevant to their interests and needs.

Some tips for creating high-quality content include:

• Brainstorming ideas: Start by coming up with a list of topics that you’re passionate about and that you think your readers will find interesting. You can also use tools like Google Trends and BuzzSumo to see what topics are currently trending.

• Researching your topic: Once you’ve chosen a topic, it’s important to do some research to ensure that your content is accurate and up-to-date. This might include reading other blogs, conducting interviews, or consulting reputable sources.

• Writing with clarity and style: When writing your blog posts, it’s crucial to be clear and concise, while also fusing your own personal style and voice. Use short paragraphs and subheadings to break up your content and make it easy to read.

• Adding visual elements: Visual elements like images, videos, and infographics can help to make your content more engaging and shareable. Be sure to choose high-quality images that are relevant to your content.

• Optimizing for SEO: Finally, it’s important to optimize your content for search engines by including relevant keywords, meta descriptions, and internal links.

• Creating high-quality content for your blog can take time and effort, but it’s well worth it in the long run. By providing value to your readers and establishing yourself as an authority in your niche, you’ll be well on your way to building a successful blog.

7. Promoting your blog on social media
   Promoting your blog on social media is a great way to increase your blog’s visibility and attract new readers. Social media platforms like Facebook, Twitter, and Instagram can help you to reach a wider audience and drive traffic back to your blog.

Here are some tips for promoting your blog on social media:

Create a social media strategy: Develop a plan for how you will use social media to promote your blog. This might include sharing blog posts, engaging with your followers, and running social media ads.

Follower engagement: Social media is all about engagement. Be sure to respond to comments and messages from your followers, and share other relevant content that your followers might find interesting.

Choose the right platforms: Not all social media platforms are created equal. Choose the platforms that are most relevant to your niche and where your target audience is most likely to be active.

Share your blog posts: Whenever you publish a new blog post, be sure to share it on your social media accounts. Use eye-catching visuals and engaging captions to encourage your followers to click through to your blog.

Run social media ads: Running social media ads can help you to reach a wider audience and drive traffic back to your blog. Experiment with different ad formats and targeting options to see what works best for your blog.

Conclusion

With the steps and guidelines we have listed above, we hope to make your transition to the blogging world much simpler and easier. I hope this article has shed some light to you and you need to start blogging in your golden years so that you get to be financially independent.

Also read: 7 best masters degrees in Kenya

The post Blogging in your golden years: super and easy 3 steps first appeared on viraleflare and is written by Byron